Avon and its approximately 42,000 associates now serve valued customers in more than 100 countries worldwide
Founded in 1886, Avon Products, Inc. (Avon) is the world’s largest direct seller of beauty and beauty-related products. With $10.7 billion1 in annual revenues in 2008 (up 8% from 2007), Avon and its approximately 42,000 associates now serve valued customers in more than 100 countries worldwide. Our primary distribution channel is direct selling by our more than 5.8 million Avon Sales Representatives. Together, these “Avon ladies,” as they are affectionately known, help us to reach millions of customers around the world and handle upwards of one billion transactions annually. Avon is a publicly traded global company listed on the New York Stock Exchange (symbol: AVP).
1All monetary figures are reported in US dollars (USD) unless stated otherwise
Major Brands and Product Lines
Our support of women encompasses all aspects of personal care, including beauty, wellness, health and fitness, as well as economic empowerment and financial independence. To remain at the forefront of the highly competitive beauty industry, we constantly develop quality, effective and affordable breakthrough products that cater to the needs of our customers. Our current product offerings fall into three categories:
| Beauty | Fashion | Home |
| Cosmetics | Fashion | Home Products |
| Fragrances | Jewelry | Gifts and Decorative Products |
| Skincare | Watches | |
| Toiletries | Apparel | |
| | Accessories | |
Avon’s Beauty category includes leading brand names like: Avon Color™, Anew™, Skin-So-Soft™, Advance Techniques™, Avon Naturals™ and mark™.